To Sell Is Human: The Surprising Truth About Moving Others
$15.99
Daniel H. Pink
Most people are uncomfortable with sales, whether that means being a salesperson, doing the act of selling, being sold something, or, in many cases, they are fundamentally uncomfortable that the activity of "sales" exists at all.
The book is chock-full of other examples that give you immediately usable techniques, and also create "aha's" that strengthen your sales repertoire.